FRUTAI plans the opening of a type of shop units in which the client meets attracted by concepts such as ‘natural’ and ‘healthy’, being this the distinguishing character that is pretended to give to the new brand. The offer of products will be developed around natural juices, spreading to another type of products that could be consumed in the proper place or took away, but always with a common feature: the quality of the natural product.
With these premises, we design a type unit that will have to constitute an advertising for its design, which will have to make it comfortable and attractive for, beside acquiring a quality product, to be able to taste it in a comfortable environment.
Daniel H. Nadal
Alfonso García del Rey